# Creative Direction Moodboard Example

> Develop a creative direction with a campaign brief, visual references, copy ideas and feedback on one board.

Source: https://www.stashiro.com/examples/creative-direction

Project name: Citrus tonic campaign.

Category: Work. Made with the real Stashiro interface and fictional project data; it illustrates a workflow and is not a one-click template or a customer case study.

Board image: https://www.stashiro.com/marketing/examples/06-citrus-campaign.webp (Stashiro Citrus tonic campaign board with product imagery, a creative brief, campaign references and draft notes.)

## Why this board works

A creative direction needs more than a folder of attractive images. This fictional drinks campaign keeps the brief close to the references, so the team can explain which feeling, color or composition each image contributes.

## The campaign question

For this illustrative citrus tonic campaign, the task is to agree on a visual direction before producing assets. Keep the product, intended audience and campaign message beside the references so the team can judge an image against the brief.

## What makes a reference worth keeping

Choose references for a specific contribution: the treatment of the drink, the lighting, a color relationship or a type style. Keep source links and a note naming that contribution. A striking image that cannot explain a campaign choice belongs in the wider collection rather than the selected direction.

## The decision the board should support

A review should produce a selected visual direction and a list of unresolved production questions. Preserve alternatives separately and record why the shortlist fits. The screenshot illustrates that reasoning process; it does not document a launched campaign or its results.

## Build it yourself

1. **Put the brief beside the inspiration:** Write the audience, desired feeling and constraints in a short note. Gather a small set of images and links that answer that brief.
2. **Connect references to decisions:** Add notes for lighting, color and composition. Use connectors where a reference supports a specific treatment or headline, making the reasoning visible.
3. **Review one direction:** Bring comments into the board and keep the chosen direction together. Use sibling boards in the same Space for research and final assets when the project grows.

Related guide: [Clipboard Manager for Windows & Mac](https://www.stashiro.com/desktop)


Workflow guide: [How to Collect and Organize Design References](https://www.stashiro.com/guides/collect-design-references)

Product workflow: [Visual Bookmark Manager for Designers](https://www.stashiro.com/visual-bookmark-manager)

Start your own board: https://www.stashiro.com/board