Work board example
Citrus tonic campaign
Develop a creative direction with a campaign brief, visual references, copy ideas and feedback on one board.
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Why this board works
A creative direction needs more than a folder of attractive images. This fictional drinks campaign keeps the brief close to the references, so the team can explain which feeling, color or composition each image contributes.
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Put the brief beside the inspiration
Write the audience, desired feeling and constraints in a short note. Gather a small set of images and links that answer that brief.
Connect references to decisions
Add notes for lighting, color and composition. Use connectors where a reference supports a specific treatment or headline, making the reasoning visible.
Review one direction
Bring comments into the board and keep the chosen direction together. Use sibling boards in the same Space for research and final assets when the project grows.
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